Thesis, entitled Analysis of Persuasive Discourse in Item Advertising
Household Needs on Tabloid Wanita and Advice implication in Indonesian
Language Learning SMP aims to (1) describe the persuasive techniques
(rationalization, identification, suggestibility, conformity, compensation and
reimbursement), (2) describes a form of speech act (locutions, ilokusi, and perlokusi)
contained in the persuasive discourse in advertising household items, (3) provide
advice implication in learning Indonesian Language at school.
This type of qualitative research is descriptive. The data in this research are the
sentences in the discourse of persuasive advertising of household items. Sources of
data in this research is female tabloid Nova, Genie, Bintang and Nyata, published in
February 2012, March 2012, and April 2012. This research used three research stages,
namely: the provision of data, data analysis, and presentation of the results of data
analysis. Phase using the method of providing data library. Stages of analyzing the
data using the match method and the agih method. Matching method with the basic
techniques Critical Elements Segment techniques. While the basic technique agih
method used is a technique for Direct Elemental, follow-up technique is the technique
disappeared. Stage presentation of data using informal methods of presentation.
The results analysis of persuasive discourse in advertising household items and
advice implications in learning Indonesian at SMP include: rationalization techniques
(15 data / 25.86%), identification (19 data / 32.75%), suggestion (23 data / 39.65%),
conformity (14 data / 24.13%), compensation (15 data / 25.86%), and replacement (12
data / 20.68%). All data obtained researcher have fulfilled the form of speech act
(locutions, ilokusi, and perlokusi). Suggested implications in learning Indonesian
Language SMP, that in learning Indonesian language needs to be taught to students on
Standards of Competence 3. Understanding the range of written discourse with
intensive reading and read scan intensive reading activities, and on the Basic
Competence 3.1. Distinguish between fact and opinion in a text ad in the newspaper
and to record the facts. In the Standard Competency Basic Competency is very
precise when teachers provide material about persuasive techniques as well as facts
and opinions, because in making a persuasive discourse must use techniques to write
what we can tell which targeted the facts and what is opinion