The purpose of this study was analyze the comparison cultural factor, social, personal, psychology and trust on custumer purchasing decisions. Questionnaire was used as data gathering instrument. Purposive sampling method was used to pick 62 sample members with several predefined criteria. Data analysis using partial least square approach. The results of the study revealed that personal and psychological factor have a positive and significant effect on purchase desicions. Cultural factor and trust have positive effect on purchase desicions, did not have a significant. And social factor has negative and not significant effect on purchase decisions.