The rapid development of information and communication technology has driven various business sectors to adapt and utilize digital platforms. One form of this adaptation is the development of e-commerce sites that facilitate online buying and selling transactions. This study aims to design and build an e-commerce application using the Django framework, equipped with a chatbot feature to enhance customer interaction and service, with a case study on Warung Fathur.
The method used in this study includes the stages of requirement analysis, system design, implementation, and testing. In the requirement analysis stage, the features needed by users and business owners were identified. The system design stage includes creating flow diagrams, database design, and user interface design. Implementation was carried out using the Django framework, which supports rapid and efficient web application development. The chatbot feature integrated into this system utilizes Dialogflow technology, a Natural Language Processing (NLP) platform from Google, to provide automatic responses..
The results of this study are a functional and user-friendly e-commerce application that can provide responsive customer service through a Dialogflow-based chatbot. The conclusion of this study is that using the Django framework in e-commerce development with a Dialogflow-based chatbot feature can be an effective solution for small and medium-sized businesses in facing competition in the digital era.