JATI, YORDANIA (2024) ANALISIS EFISIENSI PEMASARAN PENGRAJIN KUE NOPIA MINO (STUDI KASUS : KAMPOENG NOPIA MINO DESA PEKUNDEN KECAMATAN BANYUMAS KABUPATEN BANYUMAS). S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This study aimed to identify the marketing channel patterns, margins, costs, profits, and efficiency in Kampoeng Nopia Mino, Pekunden Village, Banyumas District, Banyumas Regency. The research employed both descriptive qualitative and descriptive quantitative methods. The study was conducted in Kampoeng Nopia Mino, from May to July 2023. The data utilized in this research included primary and secondary data, with samples collected using purposive sampling techniques. The population consisted of 21 artisans, five wholesalers, and ten retailers. The findings indicated two marketing channel patterns: Marketing Channel I: Artisans sell Nopia Mino directly to retailers, and Marketing Channel II: Artisans sell Nopia Mino to wholesalers, who then resell it to retailers. The highest marketing margin was discovered in Marketing Channel I, where retailers obtained a margin of Rp. 25,000/kg, while the smallest margin was available in Marketing Channel II, where wholesalers showed a margin of Rp. 2,000/kg. The marketing costs were highest in Marketing Channel II at Rp. 13,500/kg and lowest in Marketing Channel I at Rp. 11,250/kg. The highest marketing profit was also in Marketing Channel I, at Rp. 18,750/kg, while the lowest profit was in Marketing Channel II, at Rp. 16,400/kg. The marketing efficiency of Nopia Mino in Pekunden Village, Banyumas District, Banyumas Regency, was revealed to be highest in Marketing Channel I, with an efficiency rate of 15.8%.

Dosen Pembimbing: BUDININGSIH, SULISTYANI and WATEMIN, WATEMIN | nidn0627096801, nidn0607107001
Item Type: Thesis (S1)
Uncontrolled Keywords: Patterns, Cost, Margins, Marketing Efficiency
Subjects: S Agriculture > S Agriculture (General)
Divisions: Fakultas Pertanian dan Perikanan > Agribisnis S1
Depositing User: Iin Hayuningtyas
Date Deposited: 11 Nov 2024 03:57
Last Modified: 11 Nov 2024 03:57
URI: http://repository.ump.ac.id/id/eprint/17519

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