SAFITRI, MUTIA RAHMA (2024) PENGARUH CITA RASA, KUALITAS PELAYANAN DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Es Krim Mixue di Purwokerto). S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.
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Abstract
The purpose of this study was to determine the influence of taste, service quality, and halal labels on purchasing decisions. The sample selection in this study was done by purposive sampling. based on the criteria, a total of 100 respondents were sampled. The data analysis techniques used in this study are instrument test, descriptive statistics, classical assumption test, multiple regression analysis, and hypothesis test.The results of the analysis show that partially taste, service quality, and halal labels have a positive and significant effect on purchasing decisions.
| Dosen Pembimbing: | RACHMAWATI, ERNY | nidn0608126701 |
|---|---|
| Item Type: | Thesis (S1) |
| Uncontrolled Keywords: | Taste, Purchase Decision, Service Quality, Halal Label |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
| Depositing User: | Iin Hayuningtyas |
| Date Deposited: | 22 Oct 2024 05:13 |
| Last Modified: | 22 Oct 2024 05:13 |
| URI: | http://repository.ump.ac.id/id/eprint/17311 |
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