DEWI, VITA OKTAVIA (2024) PENGARUH KUALITAS PRODUK, CITA RASA, PROMOSI DAN KERAGAMAN MENU TERHADAP KEPUTUSAN PEMBELIAN PADA RICHEESE FACTORY (Studi pada Konsumen Richeese Factory Outlet Purwokerto). S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

The aim of this research is to analyze the influence of product quality,
taste, promotion and menu diversity on purchasing decisions at Richeese Factory
Purwokerto. The population of this research is consumers of Richeese Factory
Outlet Purwokerto. The sampling method used was purposive sampling with a
total of 110 samples with several required criteria. The questionnaire was used as
a data collection tool. The results of the regression analysis show that product
quality has no effect on purchasing decisions, taste has no effect on purchasing
decisions, promotions have a significant effect on purchasing decisions, menu
diversity has a significant effect on purchasing decisions.

Dosen Pembimbing: MIFTAHUDDIN, MUCHAMMAD AGUNG | nidn0602037001
Item Type: Thesis (S1)
Uncontrolled Keywords: Product quality, taste, promotion, menu diversity and buying decision
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Iin Hayuningtyas
Date Deposited: 03 Jul 2024 03:17
Last Modified: 03 Jul 2024 03:17
URI: http://repository.ump.ac.id/id/eprint/17139

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