This research aims to 1) determine the percentage of income from the sales of vegetables and non-vegetables by vegetable sellers in Manis Market Purwokerto, 2) identify whether capital, business duration, working hours, and business location simultaneously affect the income of vegetable sellers in Manis Market Purwokerto, 3) determine whether capital, business duration, working hours, and business location partially affect the income of vegetable sellers in Manis Market Purwokerto, 4) identify the dominant factors or variables affecting the income of vegetable sellers in Manis Market Purwokerto. This research was conducted at Manis Market Purwokerto. The method used is quantitative descriptive. Sampling was done using the census sampling technique, with 74 participants representing all vegetable sellers in Manis Market Purwokerto.
The study results show that the total income of vegetable sellers from vegetable sales has an average percentage of 92.94%, while non-vegetable sales contribute 7.06%. The significance value for the F-test is 0.000, indicating that capital, business duration, working hours, and business location collectively affect income. The t-test results show that capital and business location have a partial effect. In contrast, business duration and working hours do not have a partisan effect on the income of vegetable sellers in Manis Market Purwokerto. The variable that dominantly affects income is capital.