HERDIANSAH, JONI (2023) PENGARUH CITRA DESTINASI DAN AKSESIBILITAS TERHADAP MINAT KUNJUNG ULANG PADA OBJEK WISATA PANTAI PANGANDARAN DENGAN KEPUASAN WISATAWAN SEBAGAI VARIABEL INTERVENING. S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This study aims to determine the effect of destination image and accessibility on revisit interest in Pangandaran Beach objects with tourist satisfaction as an intervening variable. The sample used in this study was 100 Pangandaran Beach tourists using Accidental Sampling. The data analysis used in this study is descriptive analysis test, instrument test, classical assumption test, model feasibility test, hypothesis testing, and mediation test. The results showed that destination image and accessibility had a positive and significant effect on tourist satisfaction. Destination image and tourist satisfaction have a positive and significant effect on re-visit interest. Meanwhile, accessibility has no effect on re-visit interest. And tourist satisfaction is able to mediate the effect of destination image and accessibility on re-visit interest.

Dosen Pembimbing: MIFTAHUDDIN, MUCHAMMAD AGUNG | nidn0602037001
Item Type: Thesis (S1)
Uncontrolled Keywords: Destination Image, Accessibility, Tourist Satisfaction, Revisit Interest
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Iin Hayuningtyas
Date Deposited: 20 Dec 2023 08:34
Last Modified: 20 Dec 2023 08:34
URI: http://repository.ump.ac.id/id/eprint/15978

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