A good advertisement must of course use persuasive language, both advertisements in
the form of writing and in the form of direct speech. One of them is prepaid SIM card
advertisement. The prepaid SIM card advertisement referred to in this case is in the
form of a compilation video of SIM card advertisements (Tri, Telkomsel, Indosat,
Axis) which is broadcasted on YouTube media in the 2019 period. The advertisement
should have persuasive characteristics and should pay attention to persuasive
techniques so that consumers are interested in using the prepaid SIM card offered.
This research was carried out with a qualitative descriptive approach. The data in this
study are utterances containing persuasive characteristics and techniques in the
compilation video of prepaid SIM card advertisements (Tri, Telkomsel, Indosat, Axis).
The source of data in this study is YouTube media in the period of 2019. This study
uses the matching method with the basic PUP (Separate Determinant Element)
technique. The results of the analysis that the researchers carried out were found 60
speech data containing persuasive characteristics and persuasive techniques in the
compilation video of starter pack advertisements (Tri, Telkomsel, Indosat, Axis) on
You]iube media in the period of 2019. The speech data include 31 data containing
persuasive characteristics, 7 speech data containing inviting characteristics, and 6
speech data containing urging characteristics. In addition, not all persuasive
techniques are included in the video speech of the prepaid SJM card ad compilation.
So the researcher only found speech data containing persuasive techniques including
rationalization techniques with 4 data, identification techniques with 3 data,
suggestion techniques with 31 data, conformity techniques with 5 data, and
compensation techniques with 4 data.