This study aims to examine and analyze the effect of service quality, facilities, tourist attraction, and promotion on visiting decisions of visitors to the Lembah Asri Serang Tourism Village in Purbalingga Regency. This study used a questionnaire method as data collection. The selected sample uses purposive sampling. Based on the criteria obtained are 110 respondents. This study uses the SPSS test tool, with the research method used, namely, validity test, reliability test, classical assumption test, multiple linear analysis, coefficient of determination, F test, and t test. The results showed that service quality had a positive but not significant effect on visiting decisions, facilities had a positive and significant effect on visiting decisions, tourist attraction had a positive and significant effect on visiting decisions, promotion had no effect on visiting decisions.