The purpose of this study was to determine the effect of consumer motivation,
consumer perceptions, consumer attitudes and purchasing decisions. This type of
research uses quantitative research. AS Card research object with AS Card user
respondents in Purwokerto, this study used II 0 samples of respondents. The data
analysis used multiple linear regression analysis. The results of the analysis show
that simultaneously and partially consumer motivation, consumer perceptions,
have a positive and significant effect on purchasing decisions.