The purpose of this research is to analyze the influence of price, service quality and product quality (study on Rocket Chicken in Belik Village). The sample of this study was consumers who make direct purchase at Rocket Chicken outlets in Belik Village using purposive sampling techniques and data obtained from respondents with research instument using questionnaiers. Respondents in this study were 110 rspondents. The research method used in this research is multiple regression analysis. The result show that price, service quality and product quality simultaneously affect consumer satisfaction. Then, partial analysis test result show that price had a positive and significant effect on consumer satisfaction, service quality had a positive and significant effect on consumer satisfaction, product quality had a positive and significant effect on consumer satisfaction.