The purpose of this study was to determine the effect of product quality, brand image, and promotion on the decision to purchase Vans shoes.. The sample selection in this study was done by purposive sampling. Based on the criteria, there were 120 respondents who became the sample. The data analysis technique used in this research is multiple regression analysis. Based on the results of the study indicate that product quality and brand image have a positive and significant effect on purchasing decisions, while promotions have negative and no significant effect on purchasing decisions.