This research aims to analyze price, brand image and service quality on purchasing decisions for Honda motorcycles at Astra Motor Majenang Dealers. Technique taking sample which used in The research was purposive sampling and the number of samples through Lemeshow calculations obtained 110 respondents. With analysis regression it can be concluded that price, brand image and service quality simultaneously have a significant positive effect on purchasing decisions. Partially variable price take effect positive and no significant to purchasing decisions, while brand image and service quality take effect positive and significant to purchasing decisions.