The purpose of this study is to analyze the influence of motivation, perceptions,
and attitudes of consumers towards the decision on purchase a Honda Beat
motorcycle. The sampling in this study is the nonprobability sampling method
with a purposive sampling technique with a total of 100 respondents. The data
analysis technique used in this study was multiple linear regression analysis,
coefficient of determination test, t test and f test. The result of this study showed
that motivation has negative effect and not significant on purchasing decisions,
perceptions has positive effect and significant on purchasing decisions, and
consumer attitudes has a positive effect and significan on purchasing decisions.
The most determining variable on purchasing decisions is perception.