This study aims to analyze and explains the effect of Brand, Country of Origin, and Product Design on Purchasing Decisions of Vans shoes in Purwokerto. This research used a quantitative method. The sampling technique used a purposive sampling technique. This study was distributed 100 questionnaires to users /buyers of Vans shoes in Purwokerto. The data analysis tolls used multiple linear regression analysis and t-test. Based on the research results, it showed that the Brand and Product Design have significant positive effects on Purchasing Decisions, while the Country of Origin has an insignificant positive effect on Purchasing Decisions.