This study aims to determine the influence of brand image, product quality, price
and design to purchasing decision of Yamaha NMAX in Purwokerto. The type of
research used is quantitative research. The sampling technique used is purposive
sampling. Data analysis method used is validity test, reliability test, classical
assumption test consist of normality test, multicolinierity test, heteroskedasticity
test and multiple linear regression analysis. The results of this study indicate that
brand image has a positive and significant effect on purchasing decisions.
Product quality has a positive and significant effect on purchasing decision. Price
has a positive and significant effect on purchasing decision. Design has a positive
and significant effect on purchasing decision. Brand image, product quality, price
and design have positive and significant effect to purchasing decision
simultaneously.