PRIANGGIE, ARVAN FAJAR (2021) PENGARUH DAYA TARIK WISATA, SISTEM KESELAMATAN DAN SARANA WISATA TERHADAP LOYALITAS WISATAWAN MELALUI KEPUASAN SEBAGAI VARIABEL MEDIASI (Studi pada Pengunjung Agrowisata Kaligua Paguyangan, Brebes). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

The purpose of this study was to analyze the effect of the attractiveness of tourist sites, safety systems and tourist facilities on satisfaction through tourist loyalty as a mediating variable in Agrowisata Kaligua Paguyangan, Brebes. Data obtained by distributing questionnaires to 126 respondents, who were selected by purposive sampling method. Based on the analysis with the Multiple Linear Regression test, it shows that partially the attractiveness of tourist sites and the safety system have a significant negative effect on satisfaction. Meanwhile, tourist facilities, tourist attractions and safety systems have a significant positive effect on tourist loyalty. In addition, it is known that satisfaction has a significant positive effect on loyalty. Satisfaction in this study is able to mediate tourist attraction and tourist facilities on tourist loyalty. However, satisfaction is not able to mediate the effect of the safety system on tourist loyalty.

Dosen Pembimbing: MIFTAHUDDIN, MUCHAMMAD AGUNG | unspecified
Item Type: Thesis (Bachelor)
Uncontrolled Keywords: Tourist Attraction, Safety System, Tourist Facilities, Satisfaction, Tourist Loyalty
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: wulan
Date Deposited: 07 Apr 2022 02:01
Last Modified: 12 Dec 2024 06:39
URI: http://repository.ump.ac.id/id/eprint/11332

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