The purpose of this study was to analyze the influence of brand image, brand trust, electronic word of mouth, and product quality on purchasing decisions coffee drink at Ruang Temu Coffee & Space. This type of research uses quantitative. The populasion in this study was the general public who had purchased and consumed coffee drink at Ruang Temu with a minimum age of 17 years. The selection of samples in this study was carried out using th purposive sampling method. Based on the respondent criteria, 115 respondent were obtained with data collection techniques through questionnaries. Data analysis techniques used include validity tests, reliability tests, classical assumption tests, multiple linear regression analysis tests, determination coefficient tests, and t tests. The results of this study indicate that brand image has a positive but not significant effect on purchasing decisions, brand trust has a positive but not significant effect on purchasing decisions, electronic word of mouth has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions.