This research aims to analyze the influence of customer experience, religiosity, trust and satisfaction on intention to repurchase Wardah cosmetics. The population in this research were students at the Muhammadiyah University of Purwokerto who had purchased Wardah cosmetics. The sampling technique in this research was carried out using a non-probability sampling method. The sample size criteria in this research is 100 respondents. The data analysis technique used in this research is multiple regression analysis. The results of the analysis show that partially customer experience has a positive and significant effect on interest in repurchasing Wardah cosmetics, religiosity has a positive and significant effect on interest in repurchasing Wardah cosmetics, then trust has a positive effect on interest in repurchasing Wardah cosmetics, and satisfaction has a positive and significant effect on interest. buy Wardah cosmetics again.