The aim of this research is to analyze the influence of service quality,
menu variations, halal labels and brand image on purchasing decisions at Mie
Gacoan. The population of this research is consumers of Mie Gacoan outlets in
Purwokerto. The sampling method used was purposive sampling with a sample
size of 110 people with several required criteria. Questionnaires were used as a
data collection tool. The results of the regression analysis show that service
quality has a significant effect on purchasing decisions, menu variations have no
effect on purchasing decisions, halal labels have a significant effect on purchasing
decisions and brand image has a significant effect on purchasing decisions.