This research is a type of quantitative research. The aim is to determine the
influence of the independent variables direct marketing, product quality and flash
sales on the dependent variable repurchase interest among Muhammadiyah
University Purwokerto students. The population in this study were Shopee
application users at Muhammadiyah University Purwokerto who had shopped on
the Shopee live streaming marketplace, with a sample size of 100 respondents. Data
collection techniques used in this research are descriptive statistics, instrument tests
(validity test, reliability test), classical assumption tests (normality test,
multicollinearity test, heteroscedasticity test), model feasibility tests (R²
determinant coefficient test, F test, regression analysis multiple, hypothesis testing
(t test). The results of this analysis show that direct marketing, product quality, flash
sales have a simultaneous effect on repurchase interest on the Shopee live streaming
marketplace, direct marketing variables and product quality have a positive and
significant effect on repurchase interest on live streaming marketplace Shopee
however flash sales have no effect on repurchase interest on live streaming
marketplace Shopee.