This research was conducted in Linggasari Village, Kembaran District, Banyumas
Regency, from September to November 2023. The objectives of this study are: 1) To
describe the profile of Inpari 32 rice farmers in Linggasari Village, Kembaran District,
Banyumas Regency. 2) To analyze the rice marketing channels of Inpari 32 varieties in
Linggasari Village, Kembaran District, Banyumas Regency. 3) To analyze the efficiency
level of the rice marketing channels of Inpari 32 varieties in Linggasari Village,
Kembaran District, Banyumas Regency.
The method used is a case study using primary and secondary data. The sample
determination technique uses simple random sampling with the sample size determined
using the Slovin method, resulting in a sample size of 32 individuals from a population of
110. Meanwhile, snowball sampling is used to determine key informant samples.
The results of this study are: 1) The profile of farmers is described in the
characteristics of farmer respondents used to differentiate one identity from another. The
characteristics used are age, education, farming experience, number of family
dependents, land area, and side jobs. The number of respondent samples is 32 rice
farmers of the Inpari 32 variety out of the total population of 220 farmers. 2) There are 4
patterns of marketing channels in Linggasari Village, Kembaran District, Banyumas
Regency. Marketing channel 1 involves farmers selling rice for 12,000/kg to retailers,
then marketing to end consumers for 13,500/kg. Marketing channel 2 involves farmers
selling rice to collectors for 11,000/kg, collectors selling rice to retailers for 12,500/kg,
and retailers selling rice to end consumers for 14,000/kg. Marketing channel 3 involves
farmers selling rice to collectors for 11,000/kg, collectors selling rice to wholesalers for
12,000/kg, wholesalers selling rice to retailers for 12,500/kg, and retailers selling rice to
end consumers for 14,000/kg. Marketing channel 4 involves farmers selling rice directly
to wholesalers for 11,000/kg, wholesalers selling rice to retailers for 12,500/kg, and
retailers selling rice to end consumers for 14,000/kg. 3) The most efficient marketing
channel is channel II with an efficiency value of 0.52%. This efficiency is affected by the
purchase price at the consumer level and marketing costs.