The purpose of this study was to determine the effect of promotion, brand equity,
and product quality towards purchasing decisions. The sample selection in this
study was carried out by purposive sampling. Based on the criteria, there were 110
respondents who became the sample. The data analysis techniques used in this
research are instrument test, descriptive statistics, classical assumption test,
multiple regression analysis, and hypothesis testing. The results of the analysis
show that promotion, brand equity and product quality simultaneously influence on
purchasing decisions, then promotion have a positive effect and not significant on
purchasing decisions, brand equity have positive effect and not significant on
purchasing decisions, while product quality have positive effect and significant on
purchasing decisions.