The purpose of this research is to determine the effect of religiosity, halal labels
and prices at PT. So Good Food. The selection of the sample in this study was
carried out using the Non-Probability Sampling technique. The number of
samples in this study were 100 respondents. The data analysis technique used in
this study is instrument test, descriptive statistics, classical assumption test,
multiple regression analysis and hypothesis testing. The results of the analysis
show that the influence of religiosity, halal labels and prices simultaneously have
a significant positive effect on the purchase decision of So Good's original
nuggets. Religiosity has a significant positive effect on purchasing decisions. The
halal label has a significant positive effect on purchasing decisions. Price has a
significant positive effect on purchasing decisions.