Research that has the title Power and Persuasive Techniques of Smartphone
Advertising Speech on Youtube Upload January - May 2022 has the aim of knowing
and describing the power and persuasive techniques found in smartphone advertising
speech on YouTube uploads January - May 2022. This research uses descriptive
qualitative research. The research data is taken from the speech of smartphone
advertisements on YouTube uploaded January - May 2022 while the primary data
source is taken from smartphone advertisements and for secondary data taken from
YouTube. Data collection for this research uses listening techniques followed by notetaking
techniques. The data analysis technique for this research uses the pairing
technique while the technique for presenting the research results uses the informal
method. Results found in the research of persuasive power as many as thirty
utterances which includes persuading power which has a function to persuade speech
partners by using sweet words so that speech partners want to do what the speaker
wants and inviting power which has a function to invite speech partners to follow
what the speaker wants, while the appeal power is not found in the research. The most
persuasive power found in this research is persuasion. The results found in the
research on persuasive techniques were thirty- four which included five techniques
namely; rationalization, identification, suggestion, cofromity and replacement for the
persuasive techniques of compensation and projection were not found in this study.
The suggestion techique is most common technique found in this research.