This study aims to analyze the influence of online customer review, rating and the
free shipping tagline on marketplace shopee users among Purwokerto student . The
selection of samples in this study used purposive sampling. The sample of this study
was 110 respondents. The research method in this study is multiple linear
regression. The results of the analysis show that simultaneously the variables of
online customer review, rating, and the free shipping tagline affect purchasing
decisions. For partial tests, the variables of online customer review has a positive
and insignificant effect, while the rating and tagline free shipping have a positive
and significant effect on purchasing decisions.