The purpose of this study was to analyze the influence of service quality, tourist attractiveness and electronic word of mouth on the decision to visit by Kaligua Agro tourism visitors in Brebes regency. The population in this study were visitors to Kaligua Agro tourism. This study applies a quantitative approach method. The sample used in this study is 125 respondents obtained using non-probability sampling with purposive sampling technique. The instrument used in data collection is a questionnaire with primary data measurements. The data obtained is processed using classical assumptions, hypotheses, and multiple linear regression analysis with the analytical tool used is SPSS. The results of the study explain that the variables of service quality, tourist attraction and electronic word of mouth simultaneously have a significant positive effect on visiting decisions. Service quality partially has a positive and significant effect on visiting decisions. Meanwhile, tourist attraction has an effect but not significant on the decision to visit. Electronic word of mouth partially has a positive and significant effect on visiting decisions