This study aims to analyze the effect of product quality, brand image, and celebrity
endorsements on purchase intention. The sample in the study was 95 as respondents
who were selected based on accidental sampling. Data analysis methods used in
this research are instrument test, descriptive statistics, classical assumption test,
multiple regression analysis, and hypothesis testing. The results of this study
indicate that simultaneously product quality, brand image and celebrity
endorsement have an effect on purchase intention, then product quality partially
has no positive and significant effect on purchase intention, brand image partially
has a positive and significant effect on purchase intention and celebrity
endorsement partially no positive and significant effect on purchase intention.