This study aims to determine the Effect of Product Quality, Location, and
Promotion on Purchase Decisions on Purbalingga Cloth Blacklist Consumers. The
population in this study were all of Purbalingga's Blacklist Cloth Consumers. The
data analysis technique used multiple linear regression. The sample in this study
used a Purposive Sampling technique, the number of samples in the study was
130 respondents. The results of this study partially show that product quality,
location, and promotion have a significant influence on purchasing decisions.