This study aims to analyze the influence of Word of Mouth, Product Quality, and Brand Image on Purchase Decisions (Study on Consumers of Lik Tutu Fried Fish Restaurant in Banyumas). This study uses quantitative methods, non-probability sampling techniques, conducted by purposive sampling. Based on the criteria obtained a sample of 130 respondents. Data analysis was carried out using IBM SPSS Statistics 25 by using multiple linear regression analysis. The results showed that simultaneously Word of Mouth, Product Quality, and Brand Image had a positive and significant effect on Purchase Decisions. Furthermore, the results partially show that Word of Mouth, Product Quality, and Brand Image have a positive and significant effect on Purchase Decisions. From the variability of all variables have an influence on purchasing decisions of 75.1%. There is no difference in purchasing decisions between male and female consumers.