This study aims to determine the effect of consumer attitudes, price perceptions
and risk perceptions of purchasing decisions. This research uses quantitative
research methods in the form of survey research. The number of samples used was
110 respondents who were taken using purposive sampling with the criteria that
have been interpreted. Based on a simultaneous test (F test) of consumer
attitudes, price perception and risk perception simultaneously have a significant
effect on purchasing decisions with 49.4% variability. While the partial test (t
test) obtained by the attitude of consumers has a significant negative effect on
purchasing decisions. price perception and risk perception respectively have a
significant positive effect on purchasing decisions.