This was descriptive qualitative research that aimed to describe the language characteristics and inform the meanings contained in the sweet talk conversation in the Youtube channel content of Egi Kobeyyy. The data of this research were the conversations containing sweet talk and the data source used as primary data in the form of sweet talk conversation which were then transcribed. This research used the observation method and noting technique. The data were analyzed using the pragmatic identity method and dividing key-factors technique. The results of this research would be presented using formal and informal methods. The results showed that the language characteristics of sweet talk conversation found in Youtube channel content of Egi Kobeyyy 2020 included phonological aspect (sound substitution and sound insertion), morphological aspect (affixation, syllable addition, syllable reduction, and acronym), and semantic aspect (antonymy, polysemy, homonymy, redundancy, hyperbole, and idioms using sense word). Meanwhile, the meanings of the sweet talk conversation included persuasion, expectation, statement, request, and expression.