The purpose of this study is to analyze the effect of service quality, customer value, experiential marketing and trust towards customer satisfaction. The population in this study is the customer of Meotel Hotel Purwokerto. The sampling model in this study used a purposive sampling technique with a sample size of 110 respondents. The data analysis technique used in this study is multiple linear regression analysis. The results of data analysis showed that service quality partially has a significant positive effect on customer satisfaction. Customer value partially has a significant positive effect on customer satisfaction. Experiental marketing partially has a significant positive effect on customer satisfaction. Trust partially significant positive effect on customer satisfaction. Service quality, customer value, experiential marketing and trust have a simultaneous significant positive effect on customer satisfaction.