This study aims to analyze the influence of Lifestyle, Halal Label, Religiosity and Brand Trust on Purchasing Decisions of Wardah Lipstick users in female students in Purwokerto. This research uses quantitative research methods, non-probability sampling techniques, obtained through purposive sampling is a method of determining the sample based on certain criteria. The sample of this research is 110 respondents. The research method used in this research is Multiple Linear Regression. The result of the analysis shows that simultaneously Lifestyle, Halal Label, Religiosity, and Brand Trust have effect on purchasing decisions. Futhermore the partial test, the lifestyle, the Halal label and brand trust variables have a positive and partially significant effect on purchasing decisions. However, religiosity variable does not have a positive and partially significant effect on purchasing decisions.