This study to explain the effect of company size, leverage, profitability, and liquidity
either simultaneously or partially on firm value. The population used in this study
is the consumer goods industry listed on the IDXfor the period 2015-2019. In the
sampling method using purposive sampling, as many as 19 companies passed the
reseprch criteria. The data source used in this research is secondary data in the
form of annual financial reports. The data analysis technique used multiple linear
regression analysis. The results show that company size, leverage, profitability, and
liquidity simultaneously affect firm value. Firm size, leverage, profitability partially
have a positive and significant effect on firm value. Meanwhile, liquidity partially
has no effect on firm value.