The study aims to describe the structure of discourse that includes macrostructure, superstructure, and micro structure in the advertisement discourse in Radar Banyumas Daily Newspaper. This is a qualitative descriptive study. The data in this discourse is the advertisement discourse and the data source used is Radar Banyumas daily newspaper of August 2018 edition. 10 advertisement discourses were used as the data of this study and divided into types of advertisements namely motorcycle advertisement discourse and car advertisement discourse. From 10 data of automotive advertisement discourse in Radar Banyumas daily newspaper edition of August 2018, researchers classified 1 advertisement which had a complete discourse structure of Van Dijk theory and 9 ones of incomplete discourse structure. Advertisement discourse that has a complete discourse structure of Van Dijk theory meant that in the ad discourse having elements of macrostructure, superstructure, and microstructure. The ad discourse that had a complete discourse structure of Van Dijk theory was Ad Discourse of Mitsubishi Colt L 300 Ad. The ad discourses with incomplete discourse structure of Van Dijk theory were the ad discourses of New Supra X 125 Fi, CV Sumber Buana Motor, CB150R Streefire CBR250RR, PCX, Yamaha Mataram Sakti, Sumber Baru Mobil, Heros Variasi Mobil, Cherry Rent Car, and Fuso. Of the 9 advertising discourses that had the incomplete discourse structure of Van Dijk theory only missed the pronouns element in the microstructure.