Wulandari, Farida Ulfah Tri, 1309010011. 2020: Persuasion Techniques Used by All Characters in The Movie Entitled The Edge of Seventeen. Undergraduate Thesis for Sarjana Sastra Degree, English Department, Faculty of Letters, University of Muhammadiyah Purwokerto.
This research aims to identify the kind of persuasive techniques are used by the characters in a conversation and also find the contribution of the maxims used to the successfulness of the conversation by all characters. From those analyses, it can be find out what the kind of persuasive techniques are used by the characters and the contribution of the maxims used to the successfulness of the conversation by all characters. The object of this study is the movie The Edge of Seventeen and utterances that is the object of analysis there are expressions by each character.
In conducting this research, the researcher applied Keraf's theory of persuasion techniques. In persuasion techniques, there are seven types of persuasion techniques; rationalization techniques, identification techniques, suggestion techniques, conformity techniques, compensation techniques, displacement techniques, and projection techniques. In addition, researchers also use the theory of politeness principles of Leech. In the principle of politeness there are six maxims that are tact maxim, generosity maxim, approbation maxim, modesty maxim, agreement maxim, and sympathy maxim. The method used is a qualitative method used to provide more specific information related to data analysis.
Based on the research analysis, there are several persuasion technique identified in the utterances that often used by all character. Persuasion techniques that have the most percentage identified are identification technique with 24%. Rationalization technique, suggestion technique, and projection technique has the same percentage with 20%. Persuasion techniques with the lowest percentage are conformity technique and compensation technique which only have a percentage of 8%. In addition, the researcher identified the contribution of maxim politeness used to the successfulness in the conversation. Of the six maxims in politeness, the most dominant is tact maxim with percentage 31% with a success rate up to 72%. The next maxim with the percentage of 26% is approbation maxim with the number of successfulness up to 67%. Then the maxim that has a equal to the amount of 13 % is generosity maxim with the number of successfulness reaching 66%, the modesty maxim with a percentage of success of 66% and the agreement maxim with the number of successfulness up to 100%. The lowest percentage of maim with only 4% is the sympathy maxim which has a number of unsuccessful 100%.