Subagyo, Jayus Tri (2021) Pengaruh Lokasi, Kualitas Layanan Dan Kelengkapan Fasilitas Terhadap Kepuasan Pelanggan (Studi Kasus Pada 007 Car Wash Patikraja, Banyumas). S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This study aims to determine the effect of location, service quality and completeness of facilities at 007 Patikraja Car Wash. The population in this study were customers who came to wash their vehicles at 007 car wash, totaling 120, sampling in this study used the non-probability sampling method with purposive sampling technique, namely the technique of determining the sample with certain considerations. Data obtained from respondents with research instruments using questionnaires. Data analysis used data instrument test, classical assumption test, data analysis test and hypothesis test. Based on the test results, it is known that the location variable has a significant positive effect on customer satisfaction, the service quality variable has a significant positive effect on customer satisfaction, and the completeness of the facilities has a significant positive effect on customer satisfaction. Location, quality of service and completeness of facilities simultaneously affect customer satisfaction.

Dosen Pembimbing: HARYANTO, TOTOK | unspecified
Item Type: Thesis (S1)
Uncontrolled Keywords: Location, Quality of Service, Completeness of Facilities.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: wulan
Date Deposited: 17 May 2022 03:35
Last Modified: 17 Feb 2025 01:59
URI: http://repository.ump.ac.id/id/eprint/11596

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