This research aimed to investigate the pattern of potato marketing channel in
Sirampog Sub-district Brebes Regency and the margin of marketing and farmer
Share in each marketing channel. This research applied the survey method. The
simple random sampling technique was used in this research and it was chosen 62
respondents of potato farmers. The census technique was used and it was chosen
26 sellers, consisted of 13 merchants, 4 wholesalers, and 9 retailers. The data were
collected through interviews, observations, and documentation. The data were
analyzed using the descriptive method, marketing margin analysis, and farmer
Share. Based on the results of the research, it could be concluded that potato
marketing in Sirampog Sub-district Brebes Regency had two marketing channel
patterns, namely farmers wholesalers retailers customers and farmers merchants
wholesalers retailers customers. The biggest marketing margin was in channel II
which was Rp 3,000/Kg. Farmer share in marketing channel I was 71.4% and in
the marketing channel II was 60%. The most efficient marketing channel for the
potato distribution in Sirampog Sub-district Brebes Regency was marketing
channel I, which was farmers wholesalers retailers customers because it gave
marketing margin and farmer share as much as 28.5% and 71.4%.