ARDI, ANGGA RIZKI (2017) SIKAP, PERILAKU DAN FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN OBAT SECARA ONLINE PADA MAHASISWA NON-KESEHATAN UNIVERSITAS MUHAMMADIYAH PURWOKERTO. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

Rapid development of the industry of e-comerse or electronic commerce, particularly in Indonesia, the spur of competition between business behavior in cyberspace, when it's not just selling goods or services, even the drug also sold freely over the internet. The drug is a commodity with a special status, which should remedy the booking with clear information, therefore on distribution and komersialisasinya require special treatment and supervision, according to the data of the surveys conducted Internet service provider Association of Indonesia (APJII) in October 2016, that out of a total population of Indonesia as much as 256.2 million 132.7 million internet users which is the most dominant college students as a percentage of internet users with 89% of the total 18 million students throughout Indonesia. Type of this research is descriptive research, with Cross-Sectional approach, using the measuring instrument a questionnaire, with the number of respondents 97 students. The results obtained from measurements on attitudes and behaviours showed positive value, which means the attitude and behaviour of the respondent against the purchase of medicine online is good. The results of these factors indicate the dominant factor affecting 5 purchasing decisions online, namely drug Products derived from famous brands or distributors, ease in finding the necessary medication, time efficient, ease of transactions, and the long distances if not buying drugs online.

Dosen Pembimbing: unspecified | unspecified
Item Type: Thesis (Bachelor)
Additional Information: Pembimbing : Wahyu Utaminingrum, M.Sc.,Apt dan Much Ilham N Aji Wibowo.,MPH.,Apt
Uncontrolled Keywords: attitude, behavior, factors of purchasing, purchasing drugs online, online drugs
Subjects: R Medicine > RS Pharmacy and materia medica
Divisions: Fakultas Farmasi > Farmasi S1
Depositing User: Dan Kh
Date Deposited: 27 Oct 2017 02:21
Last Modified: 11 Jun 2024 03:06
URI: http://repository.ump.ac.id/id/eprint/4980

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