This research aims to analyze whether the halal label, brand image and product quality influence the decision to purchase Wardah skincare products. student at Purwokerto Muhammadiyah University who once bought Wardah skincare. Based on the criteria there were 100 respondents. The data analysis technique used is multiple linear regression. The results of the analysis show that partially the halal label and product quality have a positive and significant effect on purchasing decisions for Wardah skin care products. Meanwhile, brand image does not have a positive and significant effect on purchasing decisions.