AISY, NA’ILLAH FARAH (2024) PENGARUH KUALITAS PELAYANAN, VARIASI MENU, LABEL HALAL, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA MIE GACOAN (Studi pada Konsumen Mie Gacoan Outlet Purwokerto). S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

The aim of this research is to analyze the influence of service quality,
menu variations, halal labels and brand image on purchasing decisions at Mie
Gacoan. The population of this research is consumers of Mie Gacoan outlets in
Purwokerto. The sampling method used was purposive sampling with a sample
size of 110 people with several required criteria. Questionnaires were used as a
data collection tool. The results of the regression analysis show that service
quality has a significant effect on purchasing decisions, menu variations have no
effect on purchasing decisions, halal labels have a significant effect on purchasing
decisions and brand image has a significant effect on purchasing decisions.

Dosen Pembimbing:	MIFTAHUDDIN, MUCHAMMAD AGUNG | nidn0602037001
Item Type:	Thesis (S1)
Uncontrolled Keywords:	service quality, menu variations, halal labels, brand image and buying decision
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User:	Iin Hayuningtyas
Date Deposited:	26 Jun 2024 03:12
Last Modified:	26 Jun 2024 03:12
URI:	http://repository.ump.ac.id/id/eprint/17130

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