INDRAWATI, TARISA DINA TRI (2024) PENGARUH CITRA MEREK, KEPERCAYAAN MEREK, PENGALAMAN MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS MEREK PADA PRODUK LE MINERALE (Studi Pada Mahasiswa Di Purwokerto). S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.
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Abstract
This study aims to determine the influence of brand image, brand trust, brand
experience, and product quality on brand loyalty for Le Minerale products. The
sampling technique used in this study is purposive sampling. The number of
samples used is 110 with predefined criteria. The data analysis technique used is
Multiple Linear Regression Analysis. The results of the study show that; the brand
image variable does not have a significant effect on brand loyalty. The brand trust
variable does not have a significant effect on brand loyalty. The brand experience
variable does not have a significant effect on brand loyalty. The product quality
variable has a positive and significant effect on brand loyalty.
| Dosen Pembimbing: | RAHAYU, TRI SEPTIN MUJI | nidn0603096502 |
|---|---|
| Item Type: | Thesis (S1) |
| Uncontrolled Keywords: | Brand Image, Brand Trust, Brand Experience, Product Quality, and Brand Loyalty |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
| Depositing User: | Nur Hardiansyah |
| Date Deposited: | 11 Jun 2024 07:10 |
| Last Modified: | 11 Jun 2024 07:10 |
| URI: | http://repository.ump.ac.id/id/eprint/17086 |
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