This research aims to describe the forms of language expressions and persuasive techniques used. The research design is qualitative descriptive. The data in this study consists of oral data, specifically discourse containing persuasive elements found in video advertisements for tea beverages. The data source is derived from video advertisements for various ready-to-drink tea products. The products included in this research are (1) Fiesta White Tea, (2) Frestea, (3) Fruit Tea, (4) Ichi Ocha, (5) Ichitan, (6) ITO EN, (7) Kiyora, (8) Mirai Ocha, (9) Mountea, (10) My Tea, (11) Pokka, (12) S-tee, (13) Teh Botol Sosro, (14) Teh Javana, (15) Teh Kotak, (16) Teh Pucuk Harum, (17) Teh Rio, and (18) Yuzu Tea. The research consists of three stages: data collection, data analysis, and presentation of the analysis results. The data collection stage in this study uses the observation method with the basic technique of recording and continues with the observation non-participatory method and note-taking. The data analysis stage uses the distributional method with the basic technique of segmenting immediate constituents (BUL) and continues with the score-reading technique. The comparative referential method is also employed with the basic technique of dividing key factors (PUP) technique. The presentation of the results of data analysis uses an informal method. The research findings describe (1) forms of persuasive expressions, including 7 instances of language expressions emphasizing, 2 instances of language expressions inviting, 4 instances of language expressions convincing, and 5 instances of language expressions advising; (2) techniques of persuasion, including 10 instances of reward techniques, 5 instances of association techniques, 1 instance of integration technique, and 2 instances of arrangement technique. The research results show that many tea beverage advertisements contain persuasive language expressions and techniques.