This research aims to re-examine and explain the influence of Brand Image, Product Quality, and Green Marketing on consumer loyalty to the Le Minerale mineral water brand. The study adopts a survey approach with a sample size of 118 respondents, using the Purposive Sampling method. Employing multiple linear regression analysis, the research results indicate that brand image, product quality, and green marketing collectively influence consumer loyalty. Furthermore, brand image has a significant positive partial effect on consumer loyalty. However, product quality has no partial effect on consumer loyalty, and green marketing also has no partial effect on consumer loyalty. This study can be utilized by companies as a basis for enhancing corporate branding to improve the brand image of Le Minerale products, ultimately leading to increased consumer loyalty.