This research aims to analyze the effect of price, product quality and word of
mouth on consumer satisfaction in Xiaomi Smartphone users. The population in this
study is consumers of Xiaomi smartphone user products in Pemalang, as many as 110
respondents with the survey method as data collection. The number of samples taken
in this study was determined through the Purposive sampling method, namely
consumers who are still actively using and purchasing more than 2 times.
By using SPSS software through Multiple Regression tests, it is indicated that
simultaneously price, product quality and word of mouth have a simultaneous effect on
consumer satisfaction. As for partial price, product quality and word of mouth have a
positive and significant effect on consumer satisfaction