The purpose of this study was to analyze the effect of brand image, product design
and product quality on purchasing decisions for KYT helmets on helmet users in
Purwokerto. This study uses a questionnaire method as data collection. The sample
was selected using purposive sampling. Based on the criteria, 130 respondents were
obtained. This study uses the SPSS test tool, with the research methods used, namely
validity test, reliability test, classical assumption test, multiple regression analysis,
coefficient of determination, f test, and t test. The results of this study indicate that
brand image and product design have a significant positive effect on purchasing
decisions, product quality has no significant effect on purchasing decisions.