FADHILA, AMALIA NUR (2023) MAKNA PERSUASIF IKLAN MINUMAN SIAP MINUM DI TELEVISI PADA LAMAN YOUTUBE TAHUN 2022. S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

The research aims to describe the persuasive meanings contained in the discourse of ready-to-drink beverage advertisements on television on the YouTube page in 2022. This research is a qualitative descriptive study. The data in this study are the discourses containing persuasive meanings found in ready-to-drink beverage advertisements. The data source for this study is ready-to-drink beverage advertisements on television on the YouTube Commercial Break Indonesia page in 2022. The research is divided into three stages: data collection, data analysis, and presentation of the analysis results. The data collection stage in this study uses the observation method with basic techniques such as recording and note-taking, continuing with the observation non-participatory method. The data analysis stage uses the comparative method with the basic technique of dividing key factors (PUP). Then, it uses the distributional method with the basic technique of Segmenting Immediate Constituents. The presentation of the results of data analysis uses an informal method. The results of this study indicate that ready-to-drink beverage advertisements on television on the YouTube page have persuasive meanings consisting of: (a) 15 invitations, (b) 5 convincing meanings, (c) 2 advisory meanings, (d) 3 affirmative meanings. Based on the analysis results, many advertisements containing persuasive meanings in the form of invitations are found because the advertisements are created to invite viewers to try the ready-to-drink beverage.

Dosen Pembimbing: FATHONAH, SITI | nidn0011045901
Item Type: Thesis (S1)
Uncontrolled Keywords: persuasive, forms of persuasive meaning, advertisement discourse, ready-to-drink beverage
Subjects: L Education > L Education (General)
P Language and Literature > P Philology. Linguistics
Divisions: Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Bahasa dan Sastra Indonesia S1
Depositing User: Nur Hardiansyah
Date Deposited: 27 Feb 2024 01:47
Last Modified: 27 Feb 2024 01:47
URI: http://repository.ump.ac.id/id/eprint/16425

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