The purpose of this study was to determine the effect of sales promotions,
convenience, security, and benefits on the decision to use cellular payment funds.
This type of research uses quantitative research. The population in this study
were UMP, UNSOED, UIN Saizu students, totaling 46,821 students. The
sampling technique in this study uses the formula from Roscoe. The sample used
in the study was 100 respondents from UMP, UNSOED, UIN Saizu students who
used the Dana application. The data analysis technique used is validity test,
reliability test, classic assumption test, multiple linear regression analysis test,
coefficient of determination test, F-test, t-test. The results of the analysis show
that simultaneously and partially promotion, safety, benefits have a positive and
significant effect on the decision to use. While convenience has no effect and is
not significant on the decision to use.